We partnered with The Bracelet Club to provide a full menu of strategy, branding, and technology solutions to launch this new, uniquely positioned subscription brand.
Visit the websiteWe partnered with The Bracelet Club to provide a full menu of strategy, branding, and technology solutions to launch this new, uniquely positioned subscription brand.
What an amazing surprise to get a beautiful Bracelet Club gift in the mail! This act of kindness made me want to run right out & do the same thing for several other people... Pay the love forward & spread good deeds! - Sara
As a new subscription box service, The Bracelet Club wanted to establish a glamorous, trend-focused brand to make women feel like they are part of something special with the unique giver-receiver dynamic for this sisterhood fueled subscription offering. With three levels of subscription services available, The Bracelet Club would have the added challenge of marketing to multi-generational target audiences and gift givers alike. The Textile team partnered with The Bracelet Club to provide research, focus groups, brand strategy & design, website design & development, package design and product sourcing, as well as a full scale digital marketing strategy.
The Bracelet Club identity and product packaging reflects a classic, gorgeous, impactful experience from the inspirational messages included with the product, right down to the texture elements included in each subscription package. The rich brand and layered go-to-market strategy for this unique product line has been strategically aligned for maximum impact upon roll-out.
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